Lorenzo Castillo (Photo Credit: Marvin Bienaime-BIENAIME

Lorenzo Castillo was overweight. From childhood, he was always
involved in sports. As an adult, his exercising habits fell off
and his weight picked up. Here, Castillo talks about how he
started his business, Zo’s Fitness, and what he hopes to

What inspired you to become an

I started to become inspired when people began to inquire about
working out with me and asking about my eating habits. I was
intrigued when I thought about my passion for fitness and
making myself into a brand. I thought to myself, If I could do
this not only would I be doing something I love, but also
helping others achieve their own fitness goals.

Tell us about your fitness business.
Zo’s Fitness is all about inspiring and motivating people to
make fitness a lifestyle not a seasonal hobby. Being healthy is
a lifelong journey.

What inspired you to become a model?
Honestly, I never had the confidence in myself to even fathom
the thought of being a model. I was inspired by a man named
Marvin Bienaime. Marvin [saw] something in me that I myself did
not see. Marvin gave me a shot in the
industry and now I have a newfound confidence and
ready for any new endeavors that come my way.

Tell us about your
weight loss

I had always played sports and was in shape, as I got older
life hit me hard. I had no time for sports and began to work
constantly. Two years of my life passed and within this time I
had managed to gain over 60 pounds. Friends and family began to
mention my weight gain and I could not face reality and come to
terms that I was not myself. I was made fun of for this weight
gain and this was not pleasant at all. Finally, one day I
couldn’t deal with it any longer; I took a long look at myself
and said, “this isn’t you.” I was determined to get myself back
to who I was and never looked back since. I have been on this
journey for well over a year now. I pushed myself everyday to
get to where I am now. I would like to be an inspiration and
motivate people out there that don’t believe they can do this
for themselves and let them know it is possible.

What does success look like to you?
Success to me is being able to help as many people as I can to
meet their
goal and have them feel great about themselves. I
would also find success in making fitness into a lifestyle in
every person’s life I come across.

What have you found to be the most challenging
component of entrepreneurship?

The most challenging component for me was the begin trying to
get off the ground, establish yourself and your brand. Also,
it’s challenging to have all your clients stay consistent in
their own path.

Where would you like to see your career in the next
five years?

In the next five years, I see myself as one of L.A.’s top known
trainers and fitness advocate. I would also like to see myself
in a good amount of modeling shoots or commercials.

Follow Lorenzo Castillo on IG @Jetlifezo.